Outbound
Reach out to your contacts proactively — one-off campaigns across email, chat and messaging channels, in-product messages like banners, tours and checklists, and multi-step Series that run on autopilot.
What Outbound is#
Everything else in Respondo is reactive — a customer writes in and your AI agent or team replies. Outbound is the opposite direction: you pick an audience and send them something — a product announcement, an onboarding tour, a survey, a WhatsApp template message, or a whole automated sequence.
Open it from the main rail: Outbound. The section has its own sidebar with five areas:
| Area | What lives there |
|---|---|
| Campaigns | One-off and recurring sends of every type — the campaign list, the per-type editors, and per-campaign reports. |
| Tours | Product tours in one table with their view/completion funnels. Tours are built in a dedicated on-site editor. |
| Series | Automated multi-step journeys — entry rules, waits, branches and goals. Covered in the Series section of these docs. |
| News | The in-widget "what's new" feed — publish changelog-style posts your users see inside the messenger. |
| WhatsApp templates | Meta-approved message templates required for outbound WhatsApp sends — sync, create and track approval status. |
Below the areas the sidebar keeps Views — saved filter + column presets for the campaign list, shared with the whole workspace. Filter the list the way you like, then click Save view.
Message types#
A campaign has a type that decides where and how the message appears:
| Type | Description |
|---|---|
| A one-off email to a segment — subject, body, sent from your workspace's sending address, with an unsubscribe link. | |
| Chat | A one-to-one message in the chat widget — shown as a badge, a snippet, or the full message; the reply box can be plain text or an email collector. |
| Announcement | A rich card — title, hero image and CTA buttons — delivered to the widget and, optionally, connected messaging channels with per-channel overrides. |
| Survey | A question flow — text, multiple choice, scale, NPS or CSAT questions — shown as an overlay modal or one question at a time in the chat thread. |
| Banner | A page-level banner on your site — inline bar or floating card, top or bottom, with an optional action: open a URL, collect emails, emoji reactions, or launch a tour. |
| Tooltip | Pointers anchored to elements of your live site, designed visually in the widget's design mode. One campaign can hold several tooltips. |
| Product tour | A guided multi-step walkthrough of your app — pointer, post and video steps, URL targeting, A/B variants, goals and a completion funnel. |
| Checklist | An onboarding checklist in the widget — up to 10 tasks, each launching a tour, opening a URL, or ticked off manually. |
| Push | A mobile push notification delivered through the Respondo mobile SDK — title, body, optional deep link into your app. |
Permissions#
Outbound access is controlled by two permissions in the roles matrix (Settings → People → Members & roles → Roles):
| Permission | Allows |
|---|---|
outbound.view | See the Outbound section in the rail, browse campaigns, series, segments, templates and reports. |
outbound.manage | Create, edit, launch, pause and archive campaigns and series; manage segments, saved views and WhatsApp templates. |
Owners and Admins have both by default. Custom roles start view-less — enable the permissions you need in the matrix.
Plan limits#
Every plan includes a monthly pool of outbound messages. Every message a campaign or series sends — counted when it is handed to the channel, not when delivery is confirmed — consumes one from the pool; the pool resets with the calendar month.
| Plan | Outbound messages / month |
|---|---|
| Startup — $99/mo | 20,000 |
| Growth — $219/mo | 50,000 |
| Business — $499/mo | 150,000 |
During the 14-day free trial the cap is a flat 1,000 outbound messages.